Diamonds Do Good® Launches Project Bracelet For Growth, Unity and Equality

Diamonds Do Good® unveiled a unique initiative inviting designers from around the world to participate in creating a new signature bracelet that defines the organisation.

“We believe the need for unity and equality has never been more important and we have each grown in our own distinct way through the challenges of this past year,” said Diamonds Do Good President Rebecca Foerster.

“Diamonds Do Good was inspired by the honourable Nelson Mandela whose legacy shines as a beacon of hope and healing. We want this next generation bracelet to be a symbol of all our hopes and dreams,” added Diamonds Do Good Co-founder and renowned Civil Rights Advocate Dr. Benjamin F. Chavis Jr. Echoing Chavis’ aspirations, Diamonds Do Good encourages Black, Indigenous and Multicultural designers to participate in the initiative.

Diamonds Do Good was founded in 2006 to tell the world about the positive impact of natural diamonds in Southern Africa. Its focus today is to create meaningful change in diamond communities around the world and to tell these meaningful stories. Working with sustainable materials and companies who are certified by the Responsible Jewellery Council (RJC), participants will incorporate their interpretation of ‘Growth, Unity and Equality’ into their bracelet design.

The panel of reviews who will choose the final design includes an esteemed group of industry leaders:

  • Kecia Caffie: SVP, General Manager Piercing Pagoda
  • Dr. Benjamin F. Chavis, Jr: President, National Newspaper Publishers Association (NNPA)
  • Kim Crawford: VP Divisional Manager, Jewelry & Watches Macy’s
  • Ayzia James: Branding, Digital Marketing Manager, Hamilton Jewelers
  • Eddie Levian: CEO Le Vian
  • Daniele Miele: Gem Gossip/Influencer
  • Lola Oladunjoye: Designer, Lola Fenhirst
  • Stellene Vollandes: Editor-in-Chief, Town & Country

The top three finalists will be announced on 18th July, the 103rd anniversary of Nelson Mandela’s birth. Finalists will present their designs to the full panel of reviewers including how the design relates to the theme of ‘Growth, Unity and Equality’. Submissions are due 28th June.

The final design will be featured on the Diamonds Do Good site for donations to benefit the Flaviana Matata Foundation, and have the potential to be featured at Jared The Galleria of Jewelry and leading luxury independent jewellery and department stores across the United States.

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