Established in 1994, Diatrends is proud to be the third generation entrepreneurs that traces its roots to over 75 years of trust and goodwill. Engaged in the business of manufacturing diamond jewellery in gold and platinum, they cater to leading brands in the global market.
Diatrends is a completely integrated manufacturing company, engaged right from sourcing of rough diamonds to cutting and polishing them, to designing and manufacturing jewellery, and thereby providing end-to-end solutions to its clients. Their manufacturing facility is located in Mumbai and comprises a team of dedicated and skilled members.
CSR Initiatives
Mr Yatish Mehta and Mr Sanjay Kothari have been doing charity since the past 50 years. While Mr Kothari has been volunteering extensively for the GJEPC since the past 25 years, Mr Mehta has been volunteering for the NGO, Ekta Parishad for the past 10 years and also acts as its coordinator. Mr Kunal Mehta has been involved in raising funds for Ekta Parishad since the past five years. Mr Dhaval Mehta has been volunteering for the NGO, Shrimad Rajchandra Love and Care for the past 15 years as a Trustee and Co-ordinator whereas Mr Sunit Kothari has been volunteering for the same NGO since the past five years in projects such as Shrimad Rajchandra Organ Donation Programme, etc.
The financial contribution of Diatrends as well as the personal involvement of the directors have helped in the following initiatives, and between themselves, the team has been involved in:
- Raising funds and volunteering for the initiatives undertaken by Shrimad Rajchandra Love and Care such as charity hospital, schools, colleges, vocational centres, etc.
- Raising funds and volunteering for Ekta Parishad’s initiative, Manav Jeevan Vikas Samiti, which aims to make villages selfsufficient.
Shrimad Rajchandra Love and Care – Bringing joy in the lives of the underprivileged: Shrimad Rajchandra Love and Care (SRLC) is an initiative of Shrimad Rajchandra Mission Dharampur to offer service and bring joy in the lives of the underprivileged sections of society. Inspired by Shrimad Rajchandraji and guided by Pujya Gurudevshri Rakeshbhai, the NGO’s holistic, multi-pronged community support and development programmes are powered by genuine empathy, love and care of highly motivated volunteers.
SRLC is constantly striving to deliver high quality, charitable and sustainable initiatives for the welfare of mankind, animals and the environment. The initiatives, managed by selfless volunteers are spread over fifty cities worldwide with the primary focus being the upliftment of one of the poorest rural areas of India in south Gujarat. In this area, the NGO runs a charity hospital, a centre for physically challenged, two schools, a science college, a skill development centre, an animal shelter home, amongst over fifty other social initiatives.
Ekta Parishad – Working for land and forest rights: Ekta Parishad is a non-violent Gandhi-inspired social movement in India working for land and forest rights at the national level. It has been built up over the last 25 years, growing from local to state to national, and finally to international level.
A federation of approximately 11,000 community based organizations and thousands of individual members, Ekta Parishad’s goal is to carry out land reform to enable the marginalized and poorest segments of the society to come out of poverty.
Manav Vikas Jeevan Samiti – Making villages self-sufficient: An initiative of Ekta Parishad, Manav Vikas Jeevan Samiti is an NGO based in Madhya Pradesh that works towards making villages self-sufficient through a variety of initiatives such as creation of selfhelp groups (SHGs), land and water management, health management, agriculture training, distribution of essentials, and providing educational scholarships. Manav Jeevan Vikas Samiti has built dams in Madhya Pradesh, Uttar Pradesh and a few other states. They build dams on deserted land and dry lakes so that in monsoon water accumulates in those dry land and lakes, which can be used for farming, animals’ drinking purposes, etc. This has helped hundreds of villages and thousands of farmers. The Samiti has built approximately 25 dams and revived dry lakes till now.
Since the last 45 years, Ekta Parishad has been negotiating with the Government of India for the land rights of the farmers and poor people. Lakhs of people have got a piece of land through this effort, and their efforts are on even today.
