Forevermark recently organised a customised programme on ‘Leading Business Transformation’ for its authorised retailers at the London School of Economics and Political Science (LSE) in Shanghai at the NYU Campus, one of the foremost social science universities in the world.
The programme focused on enduring business transformation in the disruptive era, and creating new age leaders. Apart from the insightful classroom sessions, the jewellers were given a specialised tour of Shanghai’s modern retail formats including Nike’s latest experience showroom, Gentle Monster (an eyewear store), Libert’aime (Forevermark’s 1,000th store) and the Starbucks Reserve, an extraordinary coffee experience.
Elaborating on the programme, Sachin Jain, president, Forevermark, said, “Forevermark worked closely with the academic coaching team of LSE to design the programme that would be suitable to the needs of our industry’s encompassing points like leadership, the digital era, new retail experiences and managing the family firm. Our thought behind the course was to help our retailers understand the leading business transformations taking place in the industry. We hope that this programme will help our industry leaders to build a greater business and be future-ready.”
Some of the retailers who attended the programme included, Indian Gems and Jewellery Creation, Senco Gold, Anmol, A.S. Motiwala, Khurana Jewellery House, C. Krishniah Chetty & Sons, Abaran Timeless Jewellery, Kirtilal Kalidas Jewellers, Narayan Jewellers, Bholason Jewellers, Rose, PMJ Jewels, Nikkamal, Mehta Emporium and D P Abhushan.
Speaking about his experience, Pratap Kamath, director, Abaran Timeless Jewellery, said, “Forevermark has done a fantastic job by organising the executive educative programme. The recent one in Shanghai in particular has been fantastic, because I feel this is the centre of innovation. Besides the classroom teachings, we had access to the retail markets, which were important and we believe that India is going to replicate this very soon. We had some great faculty teaching us. One great learning from the sessions, according to me, was the importance of decision making.”
Abhinav Bhola, director, Bholasons Jewellers, added, “I think Forevermark has uplifted the entire idea of how we think and do business. We came here as individuals with a common goal and met so many people from our industry with different perspectives, mindsets. We learnt how to achieve these goals in an organised manner, using digital marketing or how to take decisions in a more scientific manner.”
Shankar Sen, chairman, Senco Gold, added, “Forevermark has not only helped us grow in terms of selling diamonds in the metropolitan cities, but it has helped us penetrate into tier 2, tier 3 and even tier 4 cities. The brand, backed with the identity of a good quality diamond, has helped us become more confident in our business approach and operations.”