Forevermark Diamond Jewellery, the jewellery brand of De Beers Group, has opened its first store in South India with a boutique at Phoenix Mall of Asia in Bengaluru. The outlet is the brand’s eighth in India since it began its retail expansion in September 2025.
The company said the expansion reflects growing demand for natural diamond jewellery in South India, particularly in Bengaluru, which has emerged as a key luxury market.
Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said, “The Bengaluru store further reinforces our commitment to growth in key markets, and we remain on track to expand our network to 20 stores by the end of this year.”
The Bengaluru boutique houses Forevermark’s natural diamond jewellery collections, including Icon, Avaanti and Millemoi, along with solitaire, bridal and everyday designs. It is also the first Forevermark store to feature the brand’s “Endless Aisle”, a digital platform that enables customers to browse and order designs not displayed in-store.