Gembridge, an online gemstone marketplace, has partnered with Zbird, one of China’s largest diamond and wedding jewellery online retailers, to make its coloured gemstone catalogue available on the e-retailer’s platform. This enables Gembridge’s trade members to overcome the traditional challenges faced by the international coloured gemstone industry when selling to China, one of the world’s largest and fastest growing markets.
“Our trade members who list stock for sale on Gembridge will now also have their stock featured on Zbird’s platform, which targets millions of consumers in Shanghai and across China, and sells over $150 million of diamond jewellery annually,” said Chen Shen, Gembridge Ambassador for China.
Zbird Founder Xu Lei, said, “Gembridge impressed us with the quality and global breadth of their online inventory of coloured gemstones. Their professional system of cataloguing by experts and gemstone verification process make them an ideal partner for sourcing gem-quality coloured stones from around the world.”