Ashish Sand, Director, Savio Jewellery, notes that the exclusive collection is created with a vision of providing innovative, trendy yet timeless jewellery for today’s millennial bride, who celebrates being classy and stylish.
Tell us about the inspiration for the new collection.
Everyone around is mesmerised by the power of the enigmatic emeralds that hold the unique significance to bestow luck, health, and prosperity. Our new Emeraldo collection represents vitality, new beginnings, and the spring season, Emeraldo by Savio are wonders crafted in opulent green beauty. The collection effortlessly highlights the gemstone amidst an array of illusion-set diamonds. The timeless appeal of the gorgeous gemstone communicates a sense of sophistication and luxury.
Each of the creative jewellery designs encapsulates the beauty of emeralds and diamonds turned into a modern, minimalist design. The line works equally for traditional Indian attire as well as for Indo Western or Western attire.
Which are the strongest domestic regions for Savio Jewellery?
IIJS is the industry’s biggest Jewellery Show, and for the visitors from domestic and international regions it serves as the primary platform for Indian jewellery manufacturers to network and conduct business with time. We are getting a lot of queries from Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, and Telangana, as well as the Union territories of Lakshadweep and Puducherry. We are aware that gold jewellery buying is more significant among South Indian buyers, but this time there is a huge scope for diamond jewellery, too.
What’s the future of business for Quarter 4 and next year?
The pandemic has allowed us to rethink and re-evaluate all of our business plans. During this time we have been more innovative and can look for various strategies that can help us in scaling up our business and being different.
The second half of the year 2020-21 was fabulous in terms of business and it helped us in the second wave as well. It may look like things are bad, but if we evaluate our options right now, this might be the best thing that has happened so that the Indian business segment can re-evaluate itself. We are expecting a healthy Q4 and the same holds true for the next year.
Talking about the current market scenario, the diamond price has increased by 10-14%. As we know the Navratri and Diwali are knocking on our doors so, we have a very short period of time to deliver the pieces of jewellery. Needless to say, demand for jewellery has increased by up to 24%.