The International Institute of Gemology (IIG) has partnered with AI-powered video commerce platform SaleAssist.ai to help jewellery retailers adopt AI-driven customer engagement and digital selling tools.
The collaboration combines SaleAssist.ai’s video commerce platform with IIG’s retail training programmes, enabling jewellers to offer live video consultations, AI-assisted customer support and personalised digital interactions for both domestic and overseas buyers. IIG will also train retail teams in virtual selling and customer engagement.
SaleAssist.ai said retailers using its platform have reported up to 2x higher conversion rates, a 60% reduction in customer drop-offs and returns of up to 3x on investment, although the company did not disclose the basis for these figures.
“Our fraternity has world-class craftsmanship and decades of expertise, and it deserves a selling experience that reflects that brilliance, whether a customer walks into a showroom or logs in from home,” said Rahul Desai, MD & CEO of IIG. “This collaboration brings that capability directly to retailers.”