India Pavilion At Jewellery Arabia 2021 Successfully Caters To The Sourcing Needs Of The Middle East Markets

Gem & Jewellery Promotion Council (GJEPC) organised the India Pavilion at Jewellery Arabia for the 18th consecutive year with a strong presence with 55 exhibitors occupying 90 booths. The show was held from 16th to 20th November 2021 at the Bahrain International Exhibition Centre, Manama, Bahrain. 

Colin Shah, Chairman, GJEPC, said, “The Middle East region is an important market, accounting for 40% of India’s total jewellery exports. Today, jewellery-buying preferences across the world have changed and consumers are opting for lightweight designer jewellery. India, as one of the leading gem & jewellery exporters in the world showcased daily wear and high-end collections for the new-age consumers. The Jewellery Arabia show was a great platform for retailers, manufacturers and stakeholders to reconnect and further revive business in the sector.”

Speaking about the India Pavilion, Dilip Shah, Convener, International Exhibition, GJEPC, said, “The India Pavilion had fifty-five participating exhibitors spread over an area of 821 sq m, and occupying ninety booths. The Indian contingent showcased some of the latest world-class jewellery lines, especially for Millennials and Gen Z. India’s design capabilities and manufacturing skills were highlighted through a diverse range of daily wear, couture and bridal products priced from $10 per piece to several million dollars per bejewelled creation.” 

Milan Chheda of Tara Fine Jewels, an exhibitor at the India Pavilion said, “Jewellery Arabia, Bahrain is a promising show for all those who are looking forward to further develop trade ties in the Middle Eastern region. I was  happy with the overall management of the show. We received good footfall at our booth and the first two days were busy and generated good enquiries.”

Today, India is the preferred sourcing destination for quality gems and jewellery for the world, and is the undisputed leader in manufacturing diamonds. It is the only country that offers a truly impressive variety of gems and plain and studded jewellery set with diamonds and coloured gemstones. The country manufactures a range of polished diamonds in every shape and size and the vast product offering caters to every market in the world. 

India’s jewellery sector, too, has similar strengths that are hard to find at this scale and quality in a single location. Today’s Indian gems blend handmade artistry with innovative, best-in-class technology to design modern jewellery. The country has gained global popularity because of its talented craftsmen, its superior practices in cutting and polishing fine diamonds, precious stones and designing jewellery.

India’s gem and jewellery exports accounts for USD 40 billion per year. With 185 clusters with 1 million enterprises, the industry employs 4.3 million workers. Along with highly skilled workforce, the industry is equipped with both traditional and advanced technology and methods including artificial intelligence.

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