New York-based family-owned jeweller Le Vian and premium Belgian chocolatier Godiva announced a multi-year collaboration between their two iconic brands, which will be premiering exclusively at Kay Jewelers stores across the US and on KAY.com just in time for Valentine’s Day 2022.
Chocolate and jewellery are two of the most sought-after expressions of love for Valentine’s Day, making the timely launch of the Godiva x Le Vian collaboration the perfect invitation to indulge in the finer things in life.
The Godiva x Le Vian Valentine’s Day collection is priced in the range of $1,599.99 – $1,999.99.
Three Le Vian Chocolate Diamonds special edition necklaces take the sparkling form of some of Godiva’s most beloved chocolate treats. Le Vian has captured Godiva’s classic dark chocolate Ganache Heart with a pendant of the same name, with Chocolate Diamonds on a 14K Honey Gold™ chain. The collection’s Strawberry and Chocolate Heart is a tribute to Godiva’s Strawberry Crème Tarte Truffle and uses striking passion rubies as well as Chocolate Diamonds and white diamonds on a 14K Strawberry Gold® chain. The third piece of this special collection, the Truffle Pendant, is inspired by Godiva’s Milk Chocolate Truffle and incorporates Chocolate Diamonds and Nude Diamonds™ with a 14K Honey Gold chain.
“For 2022, Le Vian forecasted Chocolate Diamonds as the obsession of the year. The Godiva x Le Vian collaboration is our first creative interpretation of the power, pleasure and wonder of chocolate. This collection of delectable Chocolate Diamond jewels, inspired by Godiva’s exquisite premium chocolates, were made with love to be savoured by Valentines this year,” said Le Vian chief executive officer, Eddie LeVian.
“We are thrilled to partner with Le Vian as part of our strategy to open more people’s eyes to the wonder of Godiva,” said Nurtac Ziyal Afridi, Godiva’s global chief executive officer. “Both our iconic brands have core equities in artistry and innovation, as well as a mastery of their craft. The desirability and reputation that both brands have established with consumers certainly makes for an incredibly compelling offering.”
The collection also includes a limited number of parures — jewellery pieces with complementary ring sets created especially for the red carpet.