SHANAY PAREKH, Partner at KIRA Diam, is a trailblazing figure in the LGD industry. Shanay’s aims to redefine luxury while prioritising ethical practices and customer satisfaction. He talks about KIRA Diam’s journey, its cutting-edge manufacturing processes, and its commitment to shaping a sustainable future for the LGD segment.
Tell us a bit about when was KIRA Diam established.
KIRA Diam was established in early 2023, marking the beginning of a transformative journey in the lab-grown diamond industry. KIRA quickly rose to prominence, as the world’s largest grower of CVD lab-grown diamonds, driven by a passion for innovation, sustainability, and excellence. Since its inception, KIRA has remained committed to redefining the standards of brilliance and ethics, shaping a brighter and more sustainable future for the diamond industry.
Can you elaborate on KIRA Diam’s innovative manufacturing processes that set it apart in the lab-grown diamond industry?
At KIRA, we have all under one roof, from growing loose diamonds to manufacturing exquisite jewellery. One key aspect of our innovative manufacturing process lies in our 7,00,000 sq ft state-of-the-art facilities located in Surat, which serve as the heart of our operations.
Here, we employ advanced machinery and proprietary techniques to cultivate lab-grown diamonds of exceptional quality and purity ranging from 0.15 ct to 10 cts+.
Moreover, our integrated approach to manufacturing allows us to maintain complete control over every stage of the production process, from diamond synthesis to jewellery fabrication. This vertical integration ensures that each KIRA diamond meets the highest standards of quality and ethical sourcing, giving our customers confidence in the authenticity and integrity of their purchase.
In addition to technological innovation, sustainability is a cornerstone of our manufacturing processes at KIRA Diam. Our commitment to environmental stewardship is evident in our use of renewable energy sources, such as our 25 MW solar plant, which powers our operations with clean and sustainable energy. Furthermore, we prioritise the efficient use of resources and the reduction of waste throughout our manufacturing process, minimising our environmental impact while maximising the longevity and sustainability of our operations.
Overall, our dedication to innovation and excellence sets us apart in the lab-grown diamond industry, allowing us to shape the future of brilliance and redefine the standards of ethical luxury.
What are some of the unique design elements or trends that KIRA Diam is showcasing at IIJS Tritiya this year?
We’re thrilled to showcase a blend of timeless elegance and modern versatility at IIJS Tritiya this year. Our collection features classic necklaces exquisitely crafted to capture the essence of sophistication. Additionally, our flexi bangles and movable bracelets offer a contemporary twist, allowing for effortless wearability and style.
And for those celebrating life’s most cherished moments, our bridal rings embody the epitome of love and commitment, with designs that radiate everlasting beauty and grace. We’re excited to unveil these unique design elements that marry tradition with innovation, reflecting KIRA’s commitment to redefining luxury in the lab-grown diamond industry.
Tell us more about consumer acceptance of LGDs. In what ways does KIRA Diam prioritise customer satisfaction and quality assurance in its products?
Consumer acceptance of lab-grown diamonds (LGDs) has been steadily increasing. We’ve witnessed a growing trend towards ethical and sustainable alternatives in the diamond industry, and our customers appreciate the brilliance and beauty of our LGDs. To prioritise customer satisfaction and ensure quality assurance in our products, KIRA Diam implements rigorous measures at every stage of production. From sourcing the highest quality materials to employing 4000+ skilled artisans and utilising cutting-edge technology, we uphold stringent standards to deliver excellence in every diamond.
Additionally, we place a strong emphasis on transparency and education, empowering our customers to make informed choices. Our commitment to ethical practices, sustainability, and superior craftsmanship resonates with today’s conscious consumers, fostering trust and loyalty in the KIRA Diam brand.
How does KIRA Diam ensure competitive pricing while maintaining the high quality of its lab-grown diamonds and jewellery?
We ensure competitive pricing without compromising on quality through a combination of strategic sourcing, efficient manufacturing processes, and a commitment to sustainability.
Our vertically integrated operations, from diamond cultivation to jewellery production, allow us to control costs effectively while maintaining the highest standards of craftsmanship. Additionally, our investment in renewable energy and ethical sourcing practices enables us to reduce overheads and pass on the savings to our customers. By prioritising efficiency, sustainability, and excellence at every step, we can offer competitive pricing without sacrificing the superior quality that defines KIRA Diam.