Third-generation jeweller Avnip Kothari, Creative Head of Vasupati Jewellers, talks about his two diverse launches at IIJS Signature – one rendered in platinum, and the other glorifying the wonders of Rajasthan, wrought in gold.
Avnip Kothari, Creative Head of Vasupati Jewellers, brings a fresh perspective to his manufacturing company that is renowned for high-end gold antique and kundan jewellery.
A graduate from the National Institute Of Fashion Technology (Gujarat) specialising in Jewellery Designing, and with keen interest in visual merchandising and graphic designing, Avnip has won two awards. He has an MBA degree from the University Of East London as well. Back in India, he joined Rosentiques Fine Jewellery to gain experience in designing and manufacturing of high-end diamond jewellery.
After returning to his family business, he began researching and working on two very different collections.
At IIJS Signature 2022, Avnip unveils The Wonders Of Rajasthan, a collection in 22-karat gold brought to life by altering traditional Rajasthani motifs into modern silhouettes.
“I have used pastel colour gemstones, intricate hand craftsmanship like filigree, casting, die-cutting and enamelling to bring out the beauty of Rajasthan. It took me two months to design the entire line and three months to produce it.”
Avnip observes that jewellery trends are changing rapidly nowadays. “One trend which has been very popular these days is the demand for lightweight and contemporary bridal jewellery in antique gold and jadau-kundan. This time, we are unveiling lightweight kundan jewellery and bridal jewellery with a contemporary twist that will attract the new generation.”
After being in the business of platinum jewellery for the past two years, this time at the show “We began our journey with a promise to provide our customers a new range – Men Of Platinum and Days of Love – which is readily available and has been unseen in the market,” comments Avnip.