Our Focus Will be On Bigger Designer Jewellery

Snehal Choksey, Director, Shobha Shringar, Mumbai, reveals that almost 50 percent of their inventory is booked at IIJS, and this time on, he wants to source one-off heavy pieces.

Snehal Choksey

What are you planning to source at the show?

As always, I will be going with very high expectations to source and to get leads for the new season, in terms of the colour tones, designs, and various utilisation of pearls and coloredgemstones. And I’m sure I won’t be disappointed.

What percentage of your annual sourcing requirements do IIJS Signature and IIJS Premiere account for?

I would estimate it at 40% to 50% because we not only source at the show as well as book orders which stagger for 2-3 months.

Keeping the gold price in mind, will you look to source more lightweight items this time?

No, I don’t think that a fall in the price of gold deters our clients from buying bigger/bridal/ designer pieces, so our focus primarily is on bigger pieces.

What jewellery are your customers for these days?

As always, our retail customers come looking for one-of-a-kind piece/s. This is what they expect when they walk into a designer jewellery house like Shobha Shringar Jewellers, and so, we ensure that we never disappoint them.

What is your outlook for jewellery retail sales in 2021?

We are very optimistic about jewellery sales for 2021, and we anticipate a very good demand and for which, we have overstretched ourselves more than any other year.

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