K. Srinivasan, Managing Director of Emerald Jewel Industry India Ltd., one of the country’s biggest jewellery manufacturers, and Convener of GJEPC’s Jewellery Panel Committee, talks about new collections prepared for the show, sales, HUID and more.
Tell us about Emerald Jewellery Industry’s preparations for IIJS Bengaluru.
We are coming with a lot of new lightweight designs, which will attract new generations. We mix and match the latest technology for making unique jewellery which is not available in the market.
What are your expectations for bridal gold jewellery sales this year? What are the popular bridal jewellery items, gold weight, sizes, styles…?
Emerald is not concentrating much on the bridal category.
Recently we have developed bridal jewellery for one retail chain in the weight range of 50g to 150 grams.
Have you made any changes to your general product offering at IIJS?
Yes, at IIJS Bengaluru, we will be offering a gemstone jewellery collection and fusion jewellery collection.
In terms of sales, how has 2021 fared thus far, compared to 2020 and 2019?
Our manufacturing jewellery quantity has gone down in the last two years because of the pandemic. However, in rupee terms we have grown; even profit too.
In terms of meeting targets for the year, what are your expectations from IIJS?
The industry now badly needs jewellery because of problems surrounding the Hallmarking Unique Identification Number (HUID). We are hoping for record orders in terms of quantity
What are your thoughts on the resolution of the HUID issue related to Hallmarking?
HUID is a temporary setback. Every one should strengthen their operation according to the requirements of HUID. I am confident the industry will overcome the problems faced due to HUID.