IIJS Exhibitors Target Bumper Wedding Season

Bridal jewellery is expected to be the top selling category at IIJS Premiere 2021. The pandemic has reaffirmed the value of gold in good and tough times. The pent-up demand for jewellery is ready to soar in the coming months as many consumers have pushed their previously planned weddings to the current year. With Bengaluru being the host city for the Gem & Jewellery Export Promotion Council’s leading trade show, there is an added spotlight on the yellow metal that is much loved in Southern India.

Exhibitors will be presenting innovative designs at the trade show while highlighting India’s rich legacy of intricate craftsmanship in filigree, temple jewellery, beadwork, meenakari and more. The pieces are encrusted with a smattering of diamonds, polkis and gemstones to enhance the overall appeal. Here are a few statement jewellery pieces to get the gold frenzy going.

Senco Gold & Diamonds
A handcrafted 22-karat yellow gold bib shows off
intricate detailing of openwork motifs.
Anand Shah
The 22-karat striking necklace is highlighted partially with Benaras meenakari bordered by rows of leafy polkis and a textured gold stem. The choker extends into a floral bib with dense floral bed adorned with pearls, and fringes of emerald and ruby beads.
Krown Jewels
Laser-cut rose gold bangles dotted with shiny cutting beads.
MRK Gold
The long 22-karat yellow gold necklace is composed of textured paisleys accented with blue gems, and features an intricate circular pendant topped with two engraved peacocks. The central piece is garnished with bezel-set rubies and emeralds to add a hint of colour.
Bariki Jewellery
A medley of graceful triangular motifs and scrolls forms the base of this gorgeous 22-karat gold choker which is lined with a row of emeralds alternated with a bunch of textured beads.
SK Seth Jewellers
The gorgeous 22-karat gold kadas are decorated with sculptural composition of dense repoussed florets and vines.
NM Karel
The unique fan-shaped 22-karat gold choker features textured elements, including filigreed scrolls. The highlight of the choker is a central openwork motif which is patterned with oval bezel-set polkis.
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