Peacemoon Unveils Vibrant Diamond Designer Lines

Kayvan Taswala, Partner, Peacemoon Traders, Mumbai, feels that IIJS Premiere will give them an opportunity to gauge the market sentiments with regard to diamond pricing and buyer sentiments.

What does your brand specialise in?

We specialise in exclusive solitaire designer diamond jewellery with a touch of gemstones and semiprecious stones.

How do you feel about IIJS Premiere being held in Mumbai again?

We have been exhibiting at IIJS for the last three years. It is comforting to know that the show is being held in our home city. Since we are based in Mumbai, it was easier to transport our inventory to the trade show. We are happy.

Kayvan Taswala

We have come up with a new collection of fancy coloured diamond jewellery called Colours of Peace, since our company name is ‘Peace’moon. The collection is embellished with solitaires, coloured gemstones and fancy colour diamonds.

Fancy colour and vivid yellow diamonds in 20 points – 40 points are liberally used in necklaces, bracelets and earrings. We have managed the price points by combining it with gemstones – the wholesale price for bracelets ranges from Rs. 5 lakh to Rs. 15 lakh, while necklaces cost between Rs. 15 lakh and Rs. 35 lakh.

What are your expectations from the show?

I have moderate expectations from the show because I feel the confidence of buyers regarding diamond prices is a bit shaken. Although currently, the prices are stable, buyers may be cautious. During IIJS, we will gauge the market, and engage in talks with our buyers. Eventually, business will happen — may be not on the spot. The turnovers maybe plus or minus 5-10 percent.

Do you plan to tap any particular market?

We are looking at connecting with existing and new buyers across India.

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