PNG Jewellers rolled out its Diwali campaign with brand ambassador Madhuri Dixit Nene by launching two new collections in gold and natural diamond jewellery. Alongside the Saptam collection in gold jewellery, the brand has also introduced the ‘Eiina’ collection of natural diamond jewellery, specifically created for Diwali.
The company said the Saptam collection blends traditional craftsmanship with modern design aesthetics, catering to the discerning tastes of the new-age Indian woman, who seeks a harmonious blend of tradition and contemporary elegance.
Madhuri Dixit commented: “I am absolutely in love with the Saptam collection, and I hope that women all around will appreciate the beauty of the collection this Diwali.”
Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, added, “We wanted to capture the diverse emotions that define Diwali and present them in the form of exquisite jewellery. The Saptam collection is a tribute to these emotions, crafted with precision, love, and great thought. It’s a celebration of the festival’s essence, a blend of tradition and modernity, and a way for us to share the joy and radiance of Diwali with our customers.”
The Eiina collection boasts an extensive array of exquisite jewellery pieces like necklaces, earrings, rings, bracelets etc., meticulously crafted in kundan, jadau, diamonds, and traditional gold.