Venus Jewel, a leading diamond manufacturer specialising in solitaires, has successfully earned its Responsible Jewellery Council (RJC) certification, which includes the first audited provenance claim on rough diamond origin and traceability for each polished diamond it sells.
“This provenance claim is the first of its kind and Venus Jewel is honoured to announce that it has become the first company in the diamond industry to provide the complete audited history of each of the diamonds it polishes by utilising a certificate of origin, which takes the customer through the journey of a diamond,” the company stated.
Venus Jewel has been promoting the Diamond Journey downstream for the past four years. It has created a virtual experience for each diamond it polishes above 0.5 carat to enhance the customer experience. This move, it believes, will take the industry into a new era of a technology-supported customer experience.
The Venus “Diamond Journey” includes all stages of polishing – from the mine/country it originated, the weight of the rough diamond, how it was planned, cut, prepared and polished to create the absolute best fire, brilliance and scintillation.
In addition to becoming the first company to have a third-party auditing firm validate its diamond origin provenance claim, Venus Jewel has also partnered with De Beers’ Tracr initiative to help the development of a true blockchain system that begins the blockchain process from the mine (or mines) of origin.