The campaign assets of the Women’s Jewelry Association’s (WJA’s) “March is Me Month” promotional initiative, which centres around the power and celebration of women, are now available free of charge for the first 250 WJA members who sign up for the marketing kit on WJA’s website through 31st March, 2021.
“With generous support from the JCK Industry Fund, WJA will be able to offer our comprehensive marketing assets to emerging designers and more members that otherwise might not have been able to participate in the campaign. We are so pleased to share the opportunity to celebrate March is Me Month, and to empower more women through this grant!” said Jennifer Markas, WJA’s Executive Director.
The purpose of the campaign is to empower women to purchase jewellery for themselves. While the rise of female self-purchase has occurred over the past decade, women still hesitate to celebrate themselves with a fine jewelry purchase, WJA said.
The WJA encourages members to participate in this national campaign alongside some of the biggest names in the trade—jewellery, watch retail, and manufacturing—including American Gem Society, Ben Bridge Jeweler, Citizen Watch America, Day’s Jewelers, Fred Meyer Jewelers, Forevermark, Garfield Refining Co., Natural Diamond Council, Prime Art & Jewel Inc., Reeds Jewelers, Smiling Rocks, Signet, and Stuller.