Yearning for gold in different colours? QWEEN, India’s first self-discovery, 100% natural experiential luxury jewellery brand, has introduced not one, but seven Colours of Gold.
It is the first jewellery brand in India to offer seven distinct gold colours to consumers. The offering brings together material innovation and craftsmanship to offer greater choice in expressing themselves through gold jewellery, moving beyond the conventional three-colour palette available in the country.
While coloured gold in the market is often created by changing the appearance of gold through rhodium plating or other surface treatments, QWEEN has taken a fundamentally different approach. Each colour is created through carefully developed gold alloy compositions, ensuring that the colour comes from the gold itself, rather than from a coating on its surface.
QWEEN’s 7 Colours of Gold comprise Snowfall White, Cloudy Grey, Clover Green, Rose Bloom, Champagne Fizz, Desert Noon, and 24K Sunrise.
The offering allows consumers to choose jewellery that complements their mood, skin tone, wardrobe, personality and lifestyle, making each piece a more personal expression of individuality.
“Gold has always been deeply emotional in India. It marks our milestones, carries memories and often becomes part of the stories we hold on to. At QWEEN, we believe something this personal should also leave room for self-discovery and self-expression. With 7 Colours of Gold, we wanted to give her more ways to express them, by reimagining not just how gold is worn, but what gold itself can look like,” said Amit Kumar, Co-Founder and CEO, QWEEN.
To showcase the offering, the brand has unveiled an innovative billboard featuring seven signature Apostrophe design rings, each in a distinct colour of gold, alongside the line, “Old is Gold. But Gold isn’t Old anymore.” The billboard’s lights switch on one by one, illuminating each colour in sequence and bringing the full seven-colour palette to life.
Consumers can explore the 7 Colours of Gold at QWEEN’s store at Aditya Ancora, Sector 50, Noida, where the experiential retail setting allows them to discover the collection at their own pace.