Aditi Kotak: Telling Visual Stories Through Innovative Window Display

Meet Aditi Kotak, Founder, Vision Board Studio, believes that visual merchandising is one of the key elements of a retail owner’s marketing strategy. A beautiful window display showcasing jewellery can draw in a lot of walk-ins.

Tell us about your brand. When did you set it up?

Vision Board Studio is well known for its window display and retail design services. The company’s DNA is to be innovative while simultaneously being true to the client’s brief, needs and requirements.

We have an in-house design team and a manufacturing setup. Once the retailers approve the designs for window displays, our production team handles everything end to end. The boxes get packed storewise and are shipped to all of our clients in India and to the Middle East. VBS is offering its services for the last 11 years and has offices in Mumbai and Dubai.

What does your brand specialise in?

We believe in bringing your brand story alive through a strong visual storytelling. Each positive purchase decision comes from an experience. From lighting and colour to signage and fragrance, every element plays a crucial role in the shopping experience. At VBS, design solutions are fully tailored to meet the need of our clients.

What are you going to showcase at IIJS?

We plan to showcase an array of techniques and materials that we work with for display windows. We custom-design the window displays for our clients, and we are planning to showcase new concepts.

Why did you decide to participate in IIJS?

IIJS is an amazing platform to showcase our work. We get to meet retailers and manufacturers from all over India and discuss our work at length with them. We are grateful to GJEPC for giving us this amazing opportunity to be present at IIJS Premiere 2021.

What are you looking forward to the most at the show?

It is always good to meet people from our Industry under one roof. We are looking forward to meeting retailers, manufacturers and other service providers from our industry at the show.

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