Bhairavi Shah, Partner, Aadish Gold LLP – A unit of Bhavesh Jewellers, talks about catering to the demand for lightweight temple jewellery designs in India and beyond.
What does Aadish Gold specialise in?
We specialise in lightweight fusion temple jewellery. Our new collection Aamulya falls within the same category. The collection is inspired by South Indian temples and nature. We will showcase creative designs that present age-old temple jewellery in a modern way. Our pieces are lightweight, keeping with the trends of today.
Which city/state accounts for maximum demand?
In India, Tamil Nadu is the biggest buyer of gold temple jewellery, which is our forte. The Middle East also has a great demand for our kind of jewellery.
What are your expectations from IIJS Premiere 2022?
It is going to be a superb show with a lot of effort being put in by GJEPC. They are doing commendable work to promote gems and jewellery in India and abroad.
Are you planning to tap new markets at the show?
There is a great demand for temple jewellery in Maharashtra, Gujarat and Jharkhand. We hope to meet buyers from these states. The Far East is also opening up for our type of jewellery and we hope to expand our business by catering to their needs.