De Beers held its annual Forum in Mumbai from 29th June to 1st July, bringing together all its retail partners, diamantaires, and manufacturers from across the country as well as key decision makers from the De Beers global team.
The Forum was marked a success, displaying over 3,000 designs from 16 manufacturers with over 500 attendees each day.
The idea behind the three-day Forum was to facilitate a common platform for members of the diamond industry to interact, network and spark insightful conversations around the growth and vision of the brand as well as for the natural diamond industry at large.
This year the theme encapsulated De Beers’ most historic tagline, ‘A Diamond Is Forever’ which galvanized the brand’s legacy as the storyteller of forever. This year marks the 75th anniversary of this iconic tagline.
The attendees experienced interesting retail technology innovations which demonstrated the brand’s unique aspects. Bringing gamification to the forefront, interactive games using various elements of the brand were displayed. The diamond journey was demonstrated using advanced projection mapping technology. Another fascinating creation was a special dark room which brought the sounds of the Okavango Delta in Botswana to Mumbai using the light and beauty of a De Beers diamond. Highlighting the De Beers’ sustainability goals for 2030, there was a series of interactive animations designed and through light projections.
Marc Jacheet, CEO De Beers Brands, said, “India has played a crucial role in the diamond industry globally and the Forum helps us further connect with our authorised partners. Today’s clients are increasingly looking for brands that reflect their values and inspire trust. A diamond from the De Beers group holds the inherent value of preciousness and reflects the strength of the Building Forever 2030 sustainability goals.”
At the Forum, the brand also announced the launch of new designs in the Forevermark Avaanti Collection. The new rings, pendants and earrings all feature a De Beers Forevermark diamond set in 18-karat yellow, white or rose gold. The clean, dynamic designs are also available with the added radiance of pavé-set diamonds.
The special ‘Knowledge Series’ brought together eminent speakers from across industries including Harsh Mariwala, Founder & Chairman of Marico, His Excellency Gilbert S. Mangole, High Commissioner of Botswana to India, and Namrata Singh, Head-Metaverse & Digital, Sony Entertainment Talent Ventures India (SETVI).
Sachin Jain, Managing Director, De Beers India, said, “Each year the Forum is an opportunity for us to bring our partners together, to network and transact over three days, and this year they even had the opportunity to interact with our global team who have visited India after a two-year hiatus. We are looking forward to an extremely positive season ahead.”