eBay Collaborates With GIA For Fine Jewellery Authentication

eBay has expanded its Authenticity Guarantee to include fine jewellery as the marketplace’s luxury categories continue to gain momentum with double-digit growth. In collaboration with the Gemological Institute of America (GIA), eligible new and pre-owned fine jewellery sold for $500+ will be available for the service.

The offering will soon expand to include top designer brands like Bvlgari, Van Cleef & Arpels, David Yurman, Cartier and Tiffany & Co. This marks the expansion of eBay’s authentication service to its fifth category, which currently includes sneakers, watches, handbags, and trading cards.

“Jewellery has always been a popular category on the marketplace, and its growth shows how consumer demand is only increasing,” said Tirath Kamdar, GM of Luxury at eBay. “As we continue to listen to our community of luxury enthusiasts in order to foster an even more trusted shopping and selling environment, expanding Authenticity Guarantee to jewellery was a crucial next step for our luxury business.”

eBay’s collaboration with GIA will power the marketplace’s authentication in this category, which has grown significantly over the past year: sales of Bvlgari, David Yurman and Van Cleef & Arpels were all up double-digits month-over-month in May of this year, while eight pieces of fine jewellery were bought every minute on eBay in 2021.

As part of the collaboration, GIA experts, including gemmologists, will perform a multi-point inspection, verifying metal type, purity, and gemstone quality, to confirm the authenticity of every eligible item.

“GIA is the trusted independent source of knowledge, standards, and education in gems and jewellery; our mission is to protect consumers,” said Pritesh Patel, GIA Chief Operating Officer. “Collaborating with eBay on its Authentication Guarantee extends our mission, helping to protect the millions of eBay fine jewellery buyers and sellers.”

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