Forevermark, the diamond brand from De Beers Group, is hosting the ninth edition of its annual Forevermark Forum on a virtual platform, starting today 18th August, 2020, at https://forevermarkforum.com
Forevermark will use the three-day virtual Forum to equip its authorised partners, jewellers, diamantaires and manufacturers from across the globe with the newest retail innovations, latest technologies and consumer insights amid the ongoing pandemic. Forevermark said these efforts are aimed at paving the way for a more meaningful world that prioritises the current consumer’s sentiment and embraces conscious luxury.
Stephen Lussier, Forevermark Chairman and Executive Vice-President, Consumer and Brands, De Beers Group, said, “I welcome all our partners to Forevermark’s first virtual Forum in India, a feat of true innovation and creativity. The Forum’s theme, Meaningful Tomorrows, is particularly relevant in the current environment, where the pandemic has reinforced the importance of our personal relationships and the role diamonds can play as we all look forward to a brighter tomorrow.”
Speaking about the brand and its growth in India, Nancy Liu, CEO, Forevermark, said, “We all recognise that it has been an incredibly challenging start to the year. Forevermark is responding to these challenges by drawing on the latest consumer insights and our unique brand strengths as we prepare for the re-emergence of strong demand as lockdowns ease and retail environments reopen. In India in particular, we have seen phenomenal success over the past few years, and we look forward to a strong return to growth in 2021.”
Among the key trends for 2020 highlighted at the Forum are the jewellery trends for the year that are futuristic yet sustainable. Forevermark has displayed over 1,700 designs with four key moods: Urban Nature, Open Mind, La Suerte and Royal 2.0.
Attendees at the Forum are taken through the successful consumer campaigns, namely The Forevermark Tribute collection, with the premise that seasons change but a diamond is forever, a symbol of continued success; Forevermark Icon Collection, a new trademark collection to be launched later this year; and the Forevermark Traditional Setting collection inspired by South India’s rich heritage.
The Forum also highlights some of Forevermark’s popular retail programmes, including Exceptionals, a selection of some of the most exquisite diamonds at least 3 carats and above; the Red Carpet collection that sees celebrities radiate in pieces showcasing India’s finest craftsmanship on international platforms like the Academy Awards, Screen Actors Guild Awards and Golden Globes, with the exquisite 2020 collection on display at the Forum; and the Circle of Trust, a radiant collection of diamond bangles.
The special Knowledge Series at the Forum is designed to bring experienced and intellectual minds together for discussions that foster inspiration, are idea-focused, and provoke meaningful conversations. Eminent speakers at the series this year are Randi Zuckerberg, Founder & CEO at Zuckerberg Media, Deep Kalra, Founder, MakeMyTrip and Sonam Wangchuk, engineer, innovator and education reformist. In addition to the partners, the Forum will be attended by key industry influencers, retail chain owners and independent jewellers from the industry. Special break-out sessions are also organised by De Beers Group experts on topics like sustainability and conscious luxury.
As part of the entertainment quotient, the multitalented and award-winning superstar, Farhan Akhtar will enthral the attendees of the Forum with an interesting fireside chat and a live acoustic performance.
“Forevermark has always aimed at creating roadmaps and leaving footprints that the diamond industry can follow. Going virtual is not just by chance but by choice as well. The digital disruption is paving the way for new options to interact with our consumers, understand their aspiration and develop products that match their sensibilities. When we think about the future, a diamond is more than a symbol of love; it is a reminder of what we can achieve together.” said Sachin Jain, Managing Director, De Beers India.
Caption: A screengrab of the virtual Forum walk-through.