Shagun Shah, Director, Leo Jewels, highlights the crucial role of innovative design in setting their brand apart in a competitive landscape. Shah expresses optimism regarding the robust sales momentum in the domestic market and is confident that IIJS Signature will play a significant role in their success.
Your jewellery is contemporary and colour-intensive. Tell us more about your company, and when was it established.
We established The Leo Jewels in Mumbai in 2013 with a vision to redefine contemporary jewellery by adding a burst of vibrant, natural colour gemstones.
Our passion lies in seeking the extraordinary, staying ahead of trends, and consistently setting new benchmarks for innovation in the world of jewellery. Each piece we create reflects our commitment to uniqueness and fine craftsmanship.
Are you a first-gen jeweller?
I am a second-generation jeweller and am actively involved in the creative aspects. Alongside my talented design team, we continually push the boundaries of conventional designs. Our approach is to provide our clients with exceptional and distinctive pieces.
What are your expectations for lIJS Signature? Has the participation benefited your business?
Well, I’m absolutely optimistic about the upcoming IIJS Signature show. Since 2019, we’ve consistently participated, never missing a chance to showcase our best.
The exposure gained from the IIJS platform has significantly broadened our clientele, providing our products with a new dimension, and contributing substantially to our business growth over the years.
What are your dominant export and domestic markets?
At present, our stronghold is in the domestic market, where we have garnered significant recognition.
However, fuelled by our ambition, we are actively working towards establishing a robust international presence in the near future, extending the reach of our colourful creations to a global audience.
What is the USP of the company?
Our USP lies in crafting designer fine diamond jewellery that effortlessly marries extravagance with elegance. Our brand stands out for presenting a fresh and functional collection, where modern design meets exceptional artistry.
Describe your current product line-up for the show? Are you presenting something specially for IlJS?
Our current product line-up for IIJS Signature is a celebration of colour gemstones and fine diamond jewellery. We’ve curated an exclusive collection that blends extravagance with handcrafted artistry.
One of our highlights is a beautiful melody of delicately designed jewels, inspired by flora and fauna, showcasing a unique assortment of gemstones. We will be coming with bold and soulful collection on display at IIJS, promising a showcase that bursts with all things pretty and majestically handcrafted.
Which are the gemstones that are being preferred by customers today?
We’ve observed a growing preference for bright and precious gemstones, including emeralds, rubies, and sapphires. These gemstones not only add a pop of colour but also carry a timeless charm. Our curated collections offer customers a wide range of options to express their individual styles and preferences.
How significant is the price of gold in determining your plans?
The price of gold is a crucial factor influencing our strategies and designs at The Leo Jewels. While it does play a pivotal role, our focus remains on delivering quality craftsmanship and exceptional designs that go beyond market fluctuations. We continually strive to balance affordability without compromising on the artistry and value we provide through our jewellery. Our goal is to offer customers a diverse range of options that cater to varying preferences and budgets, ensuring that our designs remain both accessible and exquisite.
What is your take on LGD versus natural diamond jewellery?
We do recognise the growing interest in lab-grown diamonds as an alternative to natural diamonds. While LGDs have their merits in terms of ethical considerations and environmental impact, our focus has always been on displaying the beauty and rarity of natural diamonds.
The unique appeal, timeless elegance, and enduring value of natural diamonds continue to captivate our customers. We believe in the authenticity and brilliance of natural diamonds, ensuring that each piece tells an everlasting story of luxury and sophistication.
How do you foresee jewellery retail demand in India during the rest of the year?
As we navigate the dynamic landscape of the Indian jewellery market, we are quite optimistic about the retail demand for the rest of the year. Despite external factors affecting consumer sentiment, we anticipate a positive shift in demand, driven by evolving preferences and celebratory occasions.