Singapore Exchange-listed Sarine Technologies Ltd. announced that New Art Cima Ltd. is the first leading jewellery retail chain in Japan to implement the Sarine Diamond Journey™ solution as a centrepiece of its new customer experience.
The Sarine Diamond Journey solution vividly showcases a diamond’s transformation from its rough origin to its polished form. The solution includes a three-dimensional model of the original rough stone that a customer can see and touch, and a digital report that presents the amazing transformation to the final polished gem it has become.
The Sarine Diamond Journey enables retailers to differentiate and enhance the emotional diamond jewellery purchase verified by a trusted third-party laboratory. Using Sarine’s advanced innovative technologies, the Sarine Diamond Journey is the only technologically verified, data based provenance solution in the market that presents the end to end remarkable process, from rough diamond design and manufacturing process to the final polished diamond in a physical as well as a digitally interactive format.
New Art Cima Ltd., the first retailer to adopt the Sarine Light grading reports in 2013, has grown to be the leading bridal diamond jewellery retailer in Japan. It is now pioneering the implementation in Japan of the Sarine Diamond Journey solution, which will first be presented in its Exelco Diamond brand stores.
Tetsuya Shiraishi, vice president of New Art Cima Ltd., said, “We believe that Sarine’s Diamond Journey reports will provide our customers with an enhanced shopping experience and add value to their purchase. The physical 3D model of the original stone along with the digital presentation of the diamond designing and manufacturing process will excite our customers and instil confidence in purchasing the diamond of their choice.”
David Block, CEO of Sarine, commented, “We are honoured that New Art Cima has chosen our provenance product. Each diamond is an exceptional jewel which has its own individual story to tell. Sarine’s dominance in the diamond market generates the real-time data of more than 55 million diamonds that annually go through Sarine systems. This enables Sarine to create the Efficient Diamond Ecosystem (EDE) which also fulfils the demand for accurate, verifiable information that is required for true traceability.”