The Natural Diamond Council (NDC) has announced the launch of the new ASSURE 2.0 online portal. The updated portal enables all purchasers of Diamond Verification Instruments (DVI) to browse through the Directory, understand the features and analyse the results of the new series of ASSURE testing.
The ASSURE 2.0 portal and its Directory showcase the results of DVI testing on an updated ASSURE Sample of natural diamonds, synthetic diamonds and diamond simulants in a range of sizes. This ASSURE Sample has been carefully curated to reflect goods currently circulating in the market, as well as individual stones that anticipate future trends and pose some of the greatest challenges to Diamond Verification Instruments. The Program also includes diamond-set jewellery testing, with both open and closed-back mounted stones included in the testing regimen.
An improved filtering system of the ASSURE 2.0 Directory allow buyers of Diamond Verification Instruments to easily review instruments based on their key needs: types of diamonds used, volumes of diamonds processed, size of device, level of expertise required, etc. In terms of reading the results, the key metrics to analyse are: False Positive Rate (the optimal Diamond False Positive Rate is 0% where no synthetic diamonds – or diamond simulants – are classified as natural diamonds); Diamond referral Rate (the optimal Diamond Referral Rate is 0% where no diamonds are referred for further testing); and Diamond Accuracy (the optimal diamond accuracy is 100% where all diamonds are correctly classified as diamond).
The new portal also provides more details on the ASSURE 2.0 program as well as general information on how to protect diamond pipeline integrity. Access to previously published test results will be maintained in a separate ASSURE 1.0 directory for reference.
The Natural Diamond Council will also continue to support national and local initiatives to promote the usage of Diamond Verification Instruments and organise real-life showcases.
David Kellie, CEO, Natural Diamond Council, said, “At the centre of consumer protection is the ability to distinguish between natural diamonds, laboratory-grown diamonds, and diamond simulants. The success of the ASSURE Showcase in London demonstrates the shared commitment to ensuring consumer confidence across the jewellery industry. The UK has taken a strong stance on this, which is positive for the natural diamond industry. It is a positive development that will move the industry forward in a way that will benefit everyone.”