Natural Diamond Council (NDC) launched Pyaar Actually – Love Stories like No Other, India’s first ever branded podcast series, an anthology of 12 heart-warming love stories. It features leading stars Shriya Pilgaonkar, Aahana Kumra and Akshay Oberoi sharing their favourite stories.
Diving into stories that made the artists traverse into a moment of nostalgia and remember incidents that even after many years are etched into their mind, this podcast is a celebration of memories that they want to relive and recreate and how natural diamonds added meaning and sparkle to the moments.
Richa Singh, Managing Director, NDC – India & Middle East, said, “In our endeavour to grow the industry and increase desirability for natural diamonds, we are exploring every medium that the consumer prefers. Audio is the medium closest to the audience’s heart as the new generation engages in personalised content that helps them introspect and celebrate their individual journey.”
Pyaar Actually draws a parallel between natural diamonds and love and relationships – such as endurance, strength and rarity – and celebrates some real-life moments that are often unacknowledged.
Singh added, “When consumers are at their best and reflecting about special moments, audio is the ideal personal medium to remind them of all the experiences they have gone through. With this podcast we are recreating the beautiful moments and giving them hope of all the wonderful things that are yet to come their way.”