WFDB’s Get-Diamonds Platform Launches Virtual Hand AR Tool For Retailers

Get-Diamonds, the non-profit B2B online platform for listing polished diamonds owned by the World Federation of Diamond Bourses (WFDB), has launched Virtual Hand, an augmented reality tool that enables users to virtually try on a variety of diamond rings in different sizes, cuts, and settings, using computerised imaging. Get-Diamonds is the only B2B online platform to offer this tool.

According to Get-Diamonds Executive Director Eyal Shirazy, Virtual Hand is intended for use by retailers as a service for their customers. The company did a soft launch of the feature at JCK Las Vegas 2022.

Shirazy said, “Virtual Hand offers retailers an important advantage in selling diamond jewellery, one which I believe their customers will appreciate. The response of the trade has been overwhelmingly positive, and I believe that it will attract a significant number of new users to Get-Diamonds.”

Shirazy added that in the first stage the AR tool is open to all users, registered or not. The second stage, which will only be open to registered users, will enable users to virtually try-on actual stones from Get-Diamonds listings, not only in rings but also in earrings and other jewellery. Profits generated by Get-Diamonds will be invested in projects that benefit the industry, including generic diamond marketing. The platform lists over 1.7 million diamonds from 4,700 vendors, with a total value of over $6.6 billion.

Subscribe to our Newsletter

Discover the latest collections, news, and exclusive launches from us.