The Futurist, a creative intelligence agency led by luxury analyst Paola De Luca, will power for the first time a virtual jewellery marketing, product and design trends course, The Futurist Foresight Course, running from April to June this year.
“The course will feature Zoom presentations by highly qualified industry experts looking at the future of design, consumer culture, lifestyle, and product directions, and will help participants identify market opportunities,” De Luca said.
“The sessions will help companies and individuals to map upcoming seasons to enhance their business strategies and brand, collections or communications campaigns. The course is affordable, comfortably within the reach of independent or small-scale designers, manufacturers, marketers, market specialists or retailers, rather than just large corporations,” she added.
The Course is organised into four sessions, the first of which is complimentary, introducing Seasons 2023.
The complimentary sessions will take place on 14th and 21st April, introducing “Macro Trends 2023” and will include a brief overview of the full Course with a Q&A for those who are interested to register.
The Futurist Foresight Course dates and topics are as follows:
28th April Forecasting Methodology 1: Collecting and analysing data, consumers’ culture, demographic Vs. “Phycographic”. Trend Drivers, Articles, Social Media, Socio-cultural Factors.
26th May Forecasting Methodology 2: Market scanning, product directions. Design Themes, Silhouettes, Materials, Colours, Technology. Other factors.
30th June Final works “Landscapes 2023”: Formal presentation of the best selected final projects. A €1,000 prize will be assigned to the best three selected projects of the Foresight Course.