Swarovski Gemstones India organised the Gem Visions Trend Direction – Autumn/Winter 2019 presentation exclusively for its branding partners, on April 15th at JW Marriott Sahar, Mumbai. Karin Hoellhuber, a trend expert from Swarovski Austria, was invited to present the upcoming trends and style for the coming season.
The entire venue was decorated according to the night sky and intricate details in the display left the brand partners mesmerized. Swarovski also launched a playful fascinating new Rainbow Blue colour in Swarovski Zirconia, adding a perfect shade of blue in colour palette; and two new shades Dark Red and Green to its liquid family in Swarovski Zirconia.
Taking ahead the excitement Swarovski Gemstones also announced the second edition of GV Design Contest meant exclusively for its brand partners. Each partner will create jewellery with the newly launched Swarovski Zirconia colours keeping in mind innovations, themes, saleability, wearability and designs. The results will be declared in August 2019.
Valued customers and partners of Swarovski present for the event were: Sign International, Ramnarain & Co, Emerald Jewel Industry India, Surya Golds, RKR Gold, Veera Gold, Anmol Jewellers, Hyderabad, Amy Exports and Imports, Tanvi Gold Cast, Zar Jewels, Senco Gold & Diamond, P N G Jewellers, Titan Company Ltd, Reliance Jewels, Blue Lotus Jewellery, Neptune Gold, RV Ornaments, Ascent Network, Essense, Pure Platinum Jewellery, Tiara Silver, The White Gold, Gunjan Jewels and Aman Ornaments.
Trends
The Moonlight Collage theme for Autumn/Winter 2019, reflecting the eclecticism seen in the jewellery world today, has been captured in three fantastical themes: Midnight Flowers, Cosmic Mythologies and Night Light. Within this inspirational mix, it embraces dark romance, mystical allure, the wonder of the cosmos, nocturnal nature, night-time in the city, neon lights and festive fireworks.
Midnight Flowers highlight red carpet blooms, flower tattoos, and petal designs; explore sustainable jewels and conscious luxury; and trace the trends in wedding adornment. In jewellery design, it is predicted that hanging blossoms re-imagined as elongated earrings and bloom-like embellishments, intricate florals recreated in elaborate cocktail rings and pendants, and a growing trend for classic diamonds that will give way to coloured gemstones in engagement and wedding rings.
Cosmic Mythologies inspires star-shaped motifs reworked in constellations; stars and crescent moons combined in a celebration of the night sky; spherical or disc-shaped designs orbited by delicate stones; and fascinating design notes, such as ‘floating’ stones, moving parts, invisible settings and ‘window’ effects, such as the beautifully
intriguing Jewelrope, exclusively brought to the market by Swarovski.
Night Light explores expanding megacities and life after dark; uncovers glow in the dark jewels, neon lights and pyrotechnics; and highlights superstitions and celebrations for the festive season around the world. For winter romance, it spotlights the lips-shaped Swarovski Zirconia Kiss Me Cut; fireworks and confetti captured in clusters and sprays of colourful gems; and neon lights inspiring vivid and expressive designs brought to life with brightly coloured metals and bold-hued stones.