Greenland Ruby, Greenland’s only miner of ruby and pink sapphire, recently announced that the exclusive Danish luxury jewellery brand Hartmann’s has introduced a collection of jewels using Greenlandic rubies and pink sapphires. Hartmann’s is known for its expertise in selling the most exclusive gems in the world!
The Hartmann’s collection features more than 50 pieces of Greenlandic rubies and pink sapphires nearly weighing 300 carats in all. Designed by Hartmann’s design team, the prices range from $1,500 to $45,000. The collection is currently available in Scandinavia.
“Though other designers have worked with our gems, Hartmann’s is the first jewellery brand to create an entire collection,” says Hayley Henning, Greenland Ruby’s vice president sales and marketing. “We’re especially delighted to welcome a Danish retailer as our first full partner, given Denmark’s long relationship with Greenland.”
Greenland, the world’s largest island and least densely populated country, has been politically associated with the European countries of Norway, Denmark, and Iceland for over 1,000 years, after Viking explorer Erik the Red established the first European colony there in 985 AD. Today, the island is an autonomous constituent country of Denmark and has been transitioning since 2009 to assume complete responsibility for most of its government.
Ulrik Hartmann, founder and owner of Hartmann’s, visited Greenland Ruby’s Aappaluttoq mine near the southeast coast of Greenland last August, with Danish television cameraman Michel van Steenwijk, to record his historic visit. Hartmann’s campaign to introduce Greenland Ruby’s rubies and pink sapphires this fall includes video and still photography of the pristine arctic scenery he experienced on his visit, which he is sharing on his website and social media (www.instagram.com/hartmanns_ official). Hartmann travelled to Aappaluttoq by water from Greenland’s capital, Nuuk. The fourhour boat journey is only possible in summer, due to Greenland’s arctic climate. Along the way, he witnessed massive icebergs carved with the effects of wind, rain, sunshine, and the splashing waves, and magnificent scenery.
“The idea that corundum formed beneath this incredible landscape three billion years ago intrigued me,” says Hartmann. “Introducing this new source of ruby and pink sapphire, while also honouring its isolated, rare, and unique setting, will be a pleasure.”
Hartmann’s is known for its special and deep expertise in natural diamonds – especially coloured diamonds. It is one of only three retailers in Europe to carry the title, “Argyle Pink Select Atelier,” for its Argyle Pink Diamond Collection, and it hosted the world premiere of the Argyle Pink Diamond Tender in 2016, showcasing some of the rarest diamonds in the world. Hartmann’s, a retail member of the Natural Color Diamond Association (NCDIA), is also the sole distributor of Boucheron’s luxury branded jewellery and timepieces in Scandinavia.
In addition, Hartmann’s plans to focus on the fact that Greenland Ruby gems are mined by adhering to strict ethical, social, human rights, and environmental laws and responsible practices, where local mining and gem sorting work forces enjoy all the protections and working conditions guaranteed by Greenlandic law.
Greenland Ruby gems come with a certificate of origin authorised and issued by the Government of Greenland, guaranteeing that the gems are mined in a country that has an excellent human rights record, is environmentally responsible, and boasts a stable government and economy
Hartmann’s Greenlandic rubies and pink sapphires can also be tracked along every step of their journey, from the mine to the store. The brand also supports Greenland Ruby’s Pink Polar Bear Foundation, an initiative created to support international polar research in all disciplines, especially protecting the inhabitants (animal and human) of Greenland, who are affected by climate change and the accompanying cultural changes.
“Greenland is fast becoming known internationally as a responsible source of gem quality ruby and pink sapphire,” says Greenland Ruby’s CEO Magnus Kibsgaard. “Our team has spent 2018 meeting with prospective clients, attending gem and jewellery trade shows around the world, and hosting visits like Ulrik’s to our mine site in Aappaluttoq. We’re honoured that the year is culminating in Hartmann’s new collection.”
In November, Greenland Ruby and its Pink Polar Bear Foundation will help sponsor the 2018 Arctic Futures Symposium in Brussels, Belgium, hosted by the International Polar Foundation (IPF), which supports polar scientific research for the advancement of knowledge, the promotion of informed action on climate change, and the development of a sustainable society. The Pink Polar Bear Foundation has formed a partnership with IPF, so that it can make a difference in the lives of both human and animal species which are affected by climate change. The foundation has also met with the Greenland Institute of Natural Resources. Its collaboration with established Greenlandic institutions is key to Greenland Ruby’s commitment to the country and region where it operates.