Akshay Shah, Director, Solitaire Division, Dharmanandan Diamonds Pvt. Ltd. reveals the reasons why couture jewellery will be in demand for a long time to come.
Tell us more about your company.
Dharmanandan Diamonds, widely known as DDPL, is synonymous with innovation in diamond manufacturing to cater to customers worldwide. A De Beers Sightholder and an alliance with Alrosa, DDPL has 40 years of experience in providing innovative solutions. With annual turnover about $1 billion, DDPL manufactures over half a million carats of polished diamonds annually, ranging from 0.20 carat to 30.00 carats in D-M colour and IF-I3 clarity, with the help of 7,000 skilled artisans.
What are your expectations for IIJS Signature 2022?
As we continue to emerge from the challenges of the pandemic and simultaneously be optimistic for further growth in our industry, the physical trade show will open new horizons for us all. I feel positive vibes for IIJS 2022.
Describe your current product line-up for Signature 2022?
We are presenting collections of closed setting jewellery in the show with a wide range of loose & certified natural diamonds from 0.20 carat to 30 carats in D to M Colour and IF to I3 Clarity with rounds and fancies.
What are the trends in terms of jewellery design?
Due to price increase, understated jewellery has been trending, but now, after so long, we are seeing lot of interest for high jewellery and big size diamonds in India.
How do you foresee jewellery retail demand in India and internationally during 2022?
We have observed very high demand in jewellery not only from India but also from across the world. I think this momentum will continue for multiple reasons.
Due to the pandemic, people have limited avenues for spending and that has created a big demand for collector pieces. Second, we have witnessed during the pandemic that jewellery buying is linked more to cherishing relationships.
Which are your major domestic and export destinations? Any thoughts on how India could increase jewellery exports?
Some of the major consumer markets such as the USA, Middle East, and Europe are looking at India since the past few years as we have improved in terms of quality and efficiency phenomenally. India should take advantage by creating awareness about its handmade and machine-made artistic jewellery around the globe.