Sarine Technologies Ltd. Said that Matthew Tratner will be joining the Sarine group as General Manager and Vice President of Sarine North America Inc., based in New York City.
Most recently, Tratner was Director, Global Business Development at the GIA with responsibility for the GIA Diamond Origin traceability programme as well as other projects. Previous positions include Director of Membership & Sales at both the Diamond Council of America and Jewelers of America, the publisher of the National Jeweler and various roles in the wholesale and retail diamond jewellery trade in the US.
“Sarine’s best-in-class technology and their creative solutions available to the jewellery retailer greatly improve the retailer’s margins on existing offerings, while also developing new channels ad opportunities by which to engage with their customers,” Tratner said. “Sarine is creating the future of our industry. They are the best kept secret on the retail side of the jewellery business, and I aim on changing that in North America.”
Tratner’s experience in the jewellery industry spans almost twenty years and encompasses project development, manufacturing, marketing, retail sales, e-commerce and publishing. David Block, Chief Executive Officer of Sarine, stated, “We are extremely pleased that Matthew is joining Sarine’s worldwide staff in order to lead our North American business and operations. I am confident that he is the perfect fit to propel our retail-aimed technologies, in general, and specifically our traceability solution, the Sarine Diamond Journey™, and our AI-based e-Grading™ technology to the forefront of the US retail market, ultimately creating a new level of consumer experience and confidence.”