Vicenzaoro celebrated the ‘new normal’ from 12th to 14th September through VOICE, the entirely new format that show organiser IEG was able to devise, create and propose to the post-lockdown gold-jewellery industry which had not had the possibility to meet, discuss and conduct business since the last edition of Vicenzaoro January.
IEG organised 370 companies to participate, invited 100 authoritative speakers, and helped over 600 business matching meetings — a third of which were online. The show held events including seminars, conferences and talk shows, produced using film-making techniques that engaged the international public. Highly efficient “virtual buyers’ rooms” in which over 200 trade deals were made, and huge dissemination of the hall contents which clocked up over 3 and a half million viewings on the digital channels.
The innovative format, a perfect balance between the physical dimension and VOICE’s digital offer, infused energy into the sector, highlighting the desire of companies and traders alike to work as a team.